Effective Banner Advertising, Part 2

300x250f6Board Game Geek recently started to advertise for me (for a price). I had a good click through rate, but it wasn’t translated to many pledges. I changed the ads and tried to learn about how to make them more effective. We will see how that works out.

TheĀ  main tips that caught my attention were the following:

  1. Keep things simple. Avoid clutter/complexity.
  2. Have a call to action (perhaps on a button)
  3. Consider integrating the website theme to blend in with the website more.
  4. Find a font that has the right appeal.

You can send them several ads, and they favor ads with a high click through rate. So, they try to help you use the most effective ads and mainly use the most effective ones. Of course, ads that that actually lead to a pledge on Kickstarter can be more difficult to figure out.

More details can be seen below.

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Board Game Geek Advertising Review

I’ve heard that banner advertising for board games tends not to be worth it, but that Board Game Geek offers one of the most effective banner advertising opportunities. Established board game companies are also at an advantage because of their track record, branding, and reputation. People like me are at a disadvantage because I am not known in the industry. This is my first game publication. One question is how effective banner advertising is, and another question is how good of a service Board Game Geek offers. I had some issues with the customer service. Continue reading

Effective Banner Advertising on Board Game Geek

bgg_cornerlogoI have been advertising on Board Game Geek (out of pocket) and found out which of my banners were doing very well or poorly. This is the information I got for three different banner sizes after advertising there for four or five days.

One difficult question is what banner ads will actually do well. Board Game Geek will allow you to submit several banner ads, and they can tell you which ones are working well (and they make sure the use effective banner ads the most). Continue reading